Dan sullivan irregular choice biography definition

British shoe manufacturer

Irregular Choice is a fashion brand founded in Brighton in 1999.^[1] It specialises in unusual footwear, bags and accessories.

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History

Irregular Choice was founded in 1999 by the designer Dan Sullivan. He told Women's Wear Daily that his brightly coloured, unusual designs were created in response to "boring" and "very black and brown" British High Street fashions in the late 1990s, and that the printed and coloured footwear sold far better than the classic designs.^[2] Sullivan's mother had originally designed for the fashion label Red or Dead, and his father had founded a shoe brand called Pod, which led Sullivan down the path of wanting to "do something mad and adventurous, something based on an irregular concept."^[3]

Irregular Choice has collaborated with multiple brands and designers.

A small collection of shoes created for Heatherette's 2007 collection reportedly led to demand from the likes of Irregular Choice - Wikipedia XACU